Adidas

Jul 2025

The Adidas x Packer collaboration is captured in this fashion campaign, which highlights the collection's technical design through a series of editorial portraits. Photographer Aijani Payne utilises low-key, chiaroscuro lighting to define the silhouettes of the apparel, set against dark, reflective studio backgrounds. The series features model Alvina Bokhari, showcasing athletic staples including sleeveless tops, hooded jackets, and the footwear collaboration. The visuals lean into moody, monochrome aesthetics with high-contrast directional lighting that emphasizes textile textures and the structural detailing of the sportswear.

Vertical, Moody, Editorial

Low-key / chiaroscuro

Sportswear

Black Seamless

Advertising Campaign