Adidas: Adidas x Packer
Brand
Date
Jul 2025
Description
Adidas collaborates with Packer for a sportswear campaign that emphasizes dark, moody silhouettes. Shot by photographer Aijani Payne, the imagery centres on model Alvina Bokhari, showcasing deconstructed athletic apparel against high-contrast studio settings. The project leans into low-key / chiaroscuro lighting, utilising directional light sources and gridded overhead illumination to highlight the signature three-stripe details and textile textures. This editorial series maintains a cool, atmospheric aesthetic across a range of monochrome portraits and commercial fashion setups.
Style
Vertical, Moody, Editorial
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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