Adidas Adidas x Packer 2025

Description

Shot by photographer Aijani Payne for the Adidas x Packer collaboration, model Alvina Bokhari poses alongside another figure against a dark studio setting. Both subjects wear sheer black hooded athletic jackets paired with dark trousers, illuminated by high-contrast crimson and warm directional lighting. White sneakers with distinctive sole detailing provide a sharp visual contrast against the dark reflective floor.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign