Adidas

Aug 2024

Adidas brings together legendary football icons for its Originals GOAT Legends campaign, focusing on the brand’s deep-rooted sports heritage. Featuring stars such as Zinedine Zidane, the series leans into a relaxed, resort-style aesthetic, capturing candid moments of leisure across sun-drenched, outdoor settings. Photographer Michelle Watt provides clean commercial art direction, utilizing warm, golden hour natural light to illuminate the collection of vintage-inspired football jerseys. The imagery moves between wide lifestyle group shots and intimate editorial portraits, emphasizing a leisure-focused narrative through precise composition and consistent, warm-toned color grading.

Horizontal, Warm, Commercial

Natural light

Sportswear

Outdoor Pool

Advertising Campaign