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Adidas: Adidas Originals GOAT Legends

Brand
Adidas
Date

Aug 2024

Description

Adidas brings together legendary football figures for the Originals GOAT Legends campaign, focusing on the intersection of sports heritage and casual resort style. The imagery leans into an editorial aesthetic, featuring candid, relaxed moments of athletes in vintage-inspired kits within lush, sun-drenched environments. Photographer Michelle Watt captures the series, utilizing natural light and warm, clean color grading to frame the subjects against poolside and garden settings. The project features notable athletes, including Zinedine Zidane and Rio Ferdinand, as they navigate a series of high-angle and horizontal compositions that highlight the technical details of the apparel.

Style

Horizontal, Warm, Commercial

Techniques

Natural light

Industries
Sportswear
Color
Navy
Jet Black
Background

Outdoor Pool

Context

Advertising Campaign

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