Adidas: Adidas FW25 x Moise Kean

Sep 2025

Adidas teams up with professional footballer Moise Kean for the FW25 Superstar campaign. The project centers on a series of monochrome portraits that highlight the intersection of sportswear and personal style, blending athletic silhouettes with luxury jewelry details. Photographer Pietro Cocco utilizes hard light and high-contrast techniques to emphasize texture and facial contours, set against both stark, shadowed backdrops and clean, minimalist white backgrounds. Fashion editor and stylist Francesca Cavalcanti defines the look, pairing classic tracksuit separates and Superstar sneakers with layered diamond accessories. The campaign integrates bold graphic typography and clean composition, maintaining a gritty, commercial aesthetic throughout.

Vertical, Commercial, Monochrome

White Seamless

Advertising Campaign