Adidas

Sep 2025

Adidas FW25 features professional footballer Moise Kean in a series of images centered on the brand's iconic Superstar silhouette. Photographed by Pietro Cocco with fashion styling by Francesca Cavalcanti, the campaign leans into a stark monochrome aesthetic that focuses on graphic clarity and sharp silhouettes. The series utilizes high-contrast hard lighting and a low-key chiaroscuro approach to emphasize textures, from the detail of layered diamond jewelry to the classic lines of the Adidas track jacket. The composition balances clean studio portraiture with typographic treatments of the Superstar branding, anchoring the sportswear collection in a minimalist, high-impact visual style.

Vertical, Commercial, Monochrome

Sportswear

White Seamless

Advertising Campaign