Brand
ProjectAdidas FW25 x Moise Kean

Adidas Adidas FW25 x Moise Kean 2025
Associated creatives
Tags
Description
A striking black-and-white close-up portrait of Italian football player Moise Kean for the Adidas FW25 campaign, photographed by Pietro Cocco with styling by Francesca Cavalcanti. kean displays a fierce, scowling expression, showing off detailed silver dental grillz. He wears multiple layered pavé diamond chain necklaces over a white ribbed tank top, paired with a dark outer jacket. The composition uses high-contrast, directional hard lighting that accentuates skin texture, facial contours, and the bright metallic sparkle of the jewelry against a stark, shadowed backdrop.
Style
Vertical, Commercial, Monochrome, Gritty
Techniques
Hard Light
Industries
Sportswear
Color
Jet Black (40%)
Pure White (30%)
Silver (metallic) (30%)
Context
Advertising Campaign