Adairs
Spring 2024
Brand
ProjectSpring 2024
Date
Jan 2024
Description
Adairs presents the Spring 2024 campaign, a retail-focused visual series that highlights home and lifestyle products through a minimalist lens. The imagery leans into a tranquil aesthetic, featuring warm, sun-drenched settings that transition between domestic interiors and outdoor environments. Photographer Lucas Allen leads the visual execution, with creative direction by Paper Stone Scissors and interior styling by Adam Powell. The work makes extensive use of natural light and clean compositions to showcase textured linens, decorative cushions, and seasonal home accents. Make-up artistry is provided by Nicole "Pinky" Thompson.
Style
Warm, Lifestyle, Clean
Techniques
Natural light
Context
Advertising Campaign
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