Adairs: Spring 2024
Brand
Date
Jan 2024
Description
The Adairs Spring 2024 campaign highlights the brand's latest home and lifestyle collection, focusing on a clean and minimal aesthetic. Shot by photographer Lucas Allen with creative direction by Paper Stone Scissors, the project leans into a warm, natural light palette to capture both indoor and outdoor settings. Interior stylist Adam Powell oversees the placement of textiles and home accessories across various domestic and poolside environments. The imagery features lifestyle vignettes that emphasize soft textures, ranging from linen bedding and patterned towels to home furnishings, set against coastal and residential backdrops.
Style
Warm, Lifestyle, Clean
Techniques
Natural light
Context
Advertising Campaign
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