Peter Alexander: I Just Met You & I Love You

Jan 2024

Peter Alexander's I Just Met You & I Love You campaign leans into a playful and intimate aesthetic, focusing on the tactile quality of high-end sleepwear and loungewear. The fashion photography series features a diverse cast paired with long-haired dachshunds, highlighting textures ranging from plush faux-fur cuffs and satin to classic plaid cotton and silk. Photographer Simon Lekias captures the subjects against neutral, seamless grey studio backdrops, utilizing soft, even lighting to maintain a clean and commercial look. The styling, executed by Sabrina Moss with hair by Lok Lau and makeup by Nicole "Pinky" Thompson, emphasises coordinated ensembles that bridge the gap between elevated comfort and novelty design.

Vertical, Commercial, Clean

Grey Seamless

Advertising Campaign