Peter Alexander
I Just Met You & I Love You
Brand
ProjectI Just Met You & I Love You
Date
Jan 2024
Description
Peter Alexander’s 'I Just Met You & I Love You' campaign is a multi-format fashion series centering on a collection of loungewear and sleepwear. The project relies on clean, commercial studio photography, utilising soft lighting to emphasize the tactile qualities of silk, satin, and plush fabrics. Photographer Simon Lekias captures a series of intimate portraits featuring a recurring cast of dachshunds alongside models in coordinated sets. The aesthetic remains consistent across both video and static imagery, leaning into a commercial and clean visual language. Fashion styling by Sabrina Moss and hair styling by Lok Lau further define the textures within each frame.
Style
Vertical, Commercial, Clean
Background
Grey Seamless
Context
Advertising Campaign
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