Group of four models posing on an urban street pavement in sunny daylight for a Rollie Nation campaign photographed by Steph Cammarano.

Woman in a blue beanie and black jacket doing a handstand outdoors against a pale tiled building exterior

Elderly man in a red beanie and striped polo shirt standing outdoors with a large yellow inflatable prop.

Model lying on grass wearing a green varsity jacket and camo t-shirt with white sneakers resting nearby.

Elderly man wearing a colorful striped mohair sweater and black trousers sitting on a green lawn with trimmed hedges

Black woman in a red dress and red socks stepping forward on a lawn against a tall green hedge wall

Low angle shot of a person jumping in white trousers and dark sneakers over grass, with another model standing in the distance.

Man leaning back against a white building exterior wearing a black leather jacket, orange beanie, and dark trousers.

Model clinging horizontally to a vertical metal pole against a white corrugated wall for Rollie Nation campaign.

Smiling Black woman wearing a bright red sweater holding two white perforated shoes against a clear blue sky

Model wearing dark blazer, patterned shorts, and perforated shoes posing against a dense green hedge.

Smiling black woman in a bright red coat posing next to a white leather shoe against a yellow backdrop for Rollie Nation ADC project.

Smiling woman wearing sunglasses and tan jacket reclining on green grass outdoors under clear sky

Monochrome portrait of a person holding a newspaper looking up at a floating sneaker against a tiled wall

Man with long dark hair wearing a red coat stands amidst a blurred crowd while holding sneakers by their laces

Model wearing dark blazer, patterned shorts, and perforated shoes posed against a dense green hedge.

Model leaning back dramatically wearing a dark trench coat and white sneakers on an asphalt surface

Rollie Nation ADC 2024

About

The ADC campaign for Rollie Nation is a vibrant exploration of movement and personality in high street fashion. Captured by photographer Steph Cammarano, the series of portraits features a diverse cast of models and individuals in dynamic, expressive poses that highlight the brand's signature footwear. The visual language leans into playful editorial sensibilities, utilizing natural sunlight to cast sharp, architectural shadows against urban backdrops and lush green lawns. Creative agency Paper Stone Scissors provides the overarching direction for the project, which balances clean, high-contrast compositions with spontaneous action shots. The styling, curated by Stuart Walford with makeup by Julie Provis, emphasizes tactile textures and bold color palettes, moving between monochrome minimalism and warm, earthy tones. The imagery frequently employs techniques such as analogue film aesthetics and motion-blurred crowds to ground the footwear range within a lively, real-world context.