Adairs Spring 2024 2024
Associated creatives
Tags
Description
This image captures a bright outdoor poolside scene shot from an overhead perspective for the Adairs Spring 2024 campaign, photographed by Lucas Allen with creative direction by Paper Stone Scissors and interior styling by Adam Powell. Two people recline on large, patterned beach towels laid out on warm sandstone paving tiles beside a clear blue swimming pool. One person rests on a green and blue striped towel with their bare legs extended upward, while another person lies on a red and white striped towel wearing patterned shorts, a long-sleeved top, and a straw sun hat. A small orange and a sunscreen bottle rest as props near the towel edges under bright natural sunlight that casts sharp shadows across the stone ground.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Specialty Retailers
Color
Background
Outdoor Pool
Context
Lookbook