Logo
  • Home
  • ·Media
  • ·Abercrombie & Fitch Women's Spring Summer '25 cherry dress
A model from the back wearing a white dress with red cherry print while holding a book outdoors by a pool.

Abercrombie & Fitch Women's Spring Summer '25 2025

Associated creatives

Tags

Description

This campaign image for the Abercrombie & Fitch Women's Spring Summer '25 collection features a model captured from behind while reading a book outdoors near a poolside lounge chair. She wears a white mini dress adorned with a subtle red cherry pattern, thin straps, and gathered detailing at the back. The scene is shot with warm, natural sunlight filtering through foliage in the background, creating a soft and relaxed atmosphere. A small side table holds a refreshing drink with a striped straw and a plate of fruit, completing the sun-drenched seasonal aesthetic. Hair styling by Jenny Kim, makeup by Maud Laceppe, nails by Riley Miranda, and modeling by Isabella Elei.

Style

Lifestyle, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Crimson (30%)

Background

Outdoor Pool

Context

Advertising Campaign, Lookbook