Bossa Furniture

Jul 2024

Bossa Furniture’s brand identity project establishes a visual system centered on the intersection of mid-century Brazilian design heritage and contemporary industrial aesthetics. The work employs a clean, minimalist approach to typography, utilizing bold, oversized sans-serif lettering to anchor physical and digital applications. The design palette balances stark black and white with neutral document tones, off-white paper textures, and deep olive green accents, evoking the tactility of architectural specification sheets. Graphic design lead U.I.WD. structures the identity through an integration of collage techniques and structured layout systems. The visual language extends from editorial stationery and exhibition posters for collections such as Nova to showroom signage and comprehensive digital catalog displays. Photography by Leandro Viana, Tiago Chediak, Joe Kramm, and Ana Pigosso captures the furniture within industrial interior settings, emphasizing the clean lines of the products against concrete and brick finishes.

Clean, Minimalist, Horizontal, Commercial

Typography