Romance Was Born

Jul 2021

Romance Was Born presents a new brand identity that explores the intersection of high-fashion editorial aesthetics and tactile commercial design. The project centers on the interplay between graphic typography and material texture, utilizing elements like crinkled pink tissue paper, sculptural paper headpieces, and custom embroidered labels to establish a distinct visual language. Executing across both editorial portraiture and minimalist product photography, the identity leans into a clean, graphic approach. The work incorporates detailed macro framing and material-focused techniques, including screen printing and embroidery, to emphasize the brand's commitment to craftsmanship and intricate detailing. Graphic design for the project was led by MAUD.

Horizontal, Commercial, Clean

Advertising Campaign