The brand identity for fashion house Romance Was Born centers on a tactile, typography-driven visual system. The design language utilizes repeating serif lettering applied across diverse materials, ranging from crinkled tissue paper packaging and sculptural paper headpieces to woven fabric labels.
Executed by MAUD, the project leverages a mix of clean product photography and editorial portraiture to showcase the brand's graphic signatures. The work emphasizes materiality through macro framing and a restrained color palette, incorporating techniques such as screen printing and intricate embroidery to build a consistent and layered identity.
