'47, Carhartt: '47 x Carhartt

Mar 2021

The '47 x Carhartt collaboration presents a promotional video that explores the intersection of utility and individual effort. Produced by V A G R A N T S, the piece observes various subjects in diverse working environments, ranging from countryside settings to industrial workshops and culinary kitchens. The narrative follows a central figure transitioning from a vintage pickup truck into a series of vignettes focused on mechanics and artisans at work. Utilising a cinematic and raw aesthetic, the film leans into warm, natural light to maintain an authentic tone. The production employs an analogue film feel to underscore the functional, hard-working nature of the project. The visuals remain grounded in live-action techniques, highlighting the tactile quality of the gear and the environments in which it is worn.

Horizontal, Cinematic, Warm, Raw

Analogue / film, Natural light

House

Brand Film / Corporate Video