13 09 SR

Oct 2023

For their Fall 2023 campaign, 13 09 SR masterfully bridges the gap between raw human emotion and surrealist object design. Under the creative direction of Serge Ruffieux and Anne Le Quintrec, the label crafts a visual language that feels both intimate and experimental. Through the lens of photographer Shayne Laverdiere, the campaign adopts a sophisticated diptych format, pairing portraiture of talent Letizia Galloni with whimsical, meticulously crafted balloon sculptures set against an abyss of pitch-black space. This interplay channels an editorial minimalism where the organic textures of skin and delicate ink tattoos are juxtaposed against the hyper-glossy, reflective surfaces of latex. Styled by Dimitri Riviere with precise hair by Gor Duryan and graphic, sharp makeup artistry from Hicham Ababsa, the collection highlights the brand’s footwear—ranging from buckled pointed-toe flats to croc-embossed leather boots—as functional centerpieces within a larger art installation. By utilizing consistent studio strobe lighting, the campaign maintains a clinical yet playful cohesion, elevating commercial product photography into a series of fine art explorations. Each frame serves as a meditation on form, using negative space to emphasize the architectural quality of the shoes, ultimately cementing 13 09 SR as a formidable voice in the contemporary luxury fashion landscape.

Commercial, Editorial

Studio strobe

Luxury Fashion Houses, Fashion