Logo
  • Home
  • ·Media
  • ·13 09 SR Fall 2023 Campaign by Shayne Laverdiere
Brand13 09 SR
ProjectFall 2023 Ad Campaign
Model Letizia Galloni holding bronze metallic ballet flats beside an abstract green balloon sculpture on a split background.

13 09 SR Fall 2023 Ad Campaign 2023

Associated creatives

Serge Ruffieux and Emilie Faure
Serge Ruffieux and Emilie Faure13 09 SR Co-Founders
Serge Ruffieux
Serge Ruffieux13 09 SR Creative Director
Serge Ruffieux with Anne Le Quintrec 
Serge Ruffieux with Anne Le Quintrec Creative Direction
Shayne Laverdiere
Shayne LaverdierePhotographer
Letizia Galloni 
Letizia Galloni Talent
Dimitri Riviere
Dimitri RiviereStylist
Gor Duryan 
Gor Duryan Hair
Hicham Ababsa
Hicham AbabsaMakeup

Tags

letizia gallonibronze metallic flatsmetallic ballet flatspointed toe flatsbronze shoesgreen balloon sculptureballoon floral sculptureballoon art

Description

A dual-panel composition for the 13 09 SR Fall 2023 advertising campaign photographed by Shayne Laverdiere with creative direction by Serge Ruffieux and Anne Le Quintrec. On the left, model Letizia Galloni poses seated against a cool grey studio backdrop, holding up a pair of metallic bronze pointed ballet flats adorned with dark beaded trim. On the right, an organic, winding green balloon sculpture with flower-like nodes stands illuminated against a deep black void. The piece juxtaposes stylized footwear product focus with playful sculptural balloon art under direct studio lighting.

Style

Horizontal, Commercial, Surreal, Minimalist

Techniques

Hard Light

Industries

Footwear

Color

Copper (40%)
Forest Green (40%)
Jet Black (20%)

Context

Advertising Campaign