GQ France: Cry Me A River

Sep 2025

Cry Me A River is a menswear fashion editorial for GQ France, conceptualised through a series of studio portraits that examine emotional expression and tactile textures. Photographer Lee Wei Swee captures the subjects in a range of composed, high-key settings, frequently employing gradient backdrops that oscillate between warm coral tones and cool cyan, contrasted against stark white backgrounds. The series channels a range of styles, from avant-garde tailoring and Y2K-influenced silhouettes to delicate, tactile knitwear. The imagery leans into a recurring motif of solitude and vulnerability, highlighted by the subtle inclusion of singular, glistening teardrops across various portraits. The execution focuses on clean framing and varied studio lighting techniques to emphasize garment construction and facial details. Fashion editing and styling by Lisa Jarvis anchor the visual narrative, complemented by hair styling from Asami Maeda and makeup by Hicham Ababsa. The project features models including Julez Smith, Alex Schlab, Calum Harper, Ian Jeffrey, and Kit Price.

Editorial, Vertical

Editorial