13 09 SR
Spring 2024 Ad Campaign
May 2024
For the 13 09 SR Spring 2024 ad campaign, creative director Serge Ruffieux presents a masterclass in editorial minimalism, stripping away the superfluous to place the brand’s latest footwear and accessories at the absolute center of the frame. Captured with an unerring eye by photographer Annemarie Kuus, the series leans into a stark, graphic aesthetic that thrives on high-key lighting and the precise, clinical clarity of studio strobe photography. Models Achol Kuir and Lavinia De Aquino provide the canvas for a vibrant, color-blocked narrative where opaque, textured tights and sculptural leather footwear take on an architectural quality. The imagery is meticulously composed, utilizing clean white backdrops to elevate utilitarian details—from metallic-buckled loafers to croc-embossed boots—into objects of high-fashion desire. Stylist Dimitri Rivière bridges the gap between raw functionality and luxury, curating a look that feels both avant-garde and intentionally grounded. With hair by Alexander Soltermann and makeup artistry by David Koppelaar, the portraits maintain an ethereal, disciplined polish that persists even through experimental, soft-focus veil play. Set designer Samuel Fasse’s contributions remain subtle yet essential, providing the elevated platforms and minimalist props that anchor each composition. Ultimately, this collection reads as a cohesive, visual dialogue on modern silhouette, successfully pushing the commercial boundaries of luxury accessories through the lens of pure, high-fashion editorial portraiture.
Editorial
Studio strobe, Studio strobe
