Alaïa: Alaïa Winter/Spring 2026 Archetypes Campaign

Nov 2025

The Alaïa Winter/Spring 2026 Archetypes campaign focuses on sculptural silhouettes and high-contrast form. Designed by Pieter Mulier and directed by Ezra Petronio, the film captures a series of editorial portraits that emphasise the tactile nature of patent leather, sheer mesh, and structured embroidery. Shot within a minimalist studio environment, the project maintains a clean aesthetic, utilizing live-action technique to highlight the intricate details of the collection. The production features a cast including Alix Bouthors, Awar Odhiang, Binx Walton, Haojie Qi, Lulu Tenney, and Mona Tougaard, with art direction by Ezra Petronio and Lana Petrusevych.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign