Brand
ProjectFall 2024 Ad Campaign

Pedro Idele, Model,
Associated creatives
Tags
Description
This portrait from the Zvelle Fall 2024 ad campaign features a black model with an afro hairstyle lounging horizontally across rows of empty red theatre seats. The subject wears dark clothing complemented by white-soled sneakers elevated on a seat back. Dramatic overhead lighting casts deep shadows against the repeating geometry of the upholstered cinema chairs. A clean white brand wordmark is centrally overlaid across the composition. The atmospheric setting creates a striking contrast between the dark attire and the vibrant red auditorium background.