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Project'Alatus' 2024 Ad Campaign
Man running past a parked vintage white airplane on an outdoor tarmac for the Zvelle Alatus campaign.

'Alatus' 2024 Ad Campaign 2024

Associated creatives

Elle AyoubZadeh
Elle AyoubZadehZvelle Creative Director
Daniel Harrison
Daniel HarrisonPhotographer

Tags

man runningman running past airplanemanrunning manvintage white airplanewhite airplaneairplanepropeller airplane

Description

This commercial image for the Zvelle Alatus 2024 ad campaign features a man running dynamically across an outdoor tarmac. He wears dark clothing paired with blue boots, captured mid-stride against the imposing backdrop of a vintage white propeller airplane. The aircraft dominates the right side of the frame, with its large engine, propeller blades, and landing gear clearly visible. The shot is set outdoors on an overcast day under a moody, overcast sky, creating a dramatic industrial atmosphere. Photographed by Daniel Harrison under the creative direction of Elle AyoubZadeh.

Style

Vertical, Commercial, Moody

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Sky Blue (50%)

Background

Road

Context

Advertising Campaign