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BrandZvelle
Project'Alatus' 2024 Ad Campaign
White vintage airplane parked on an airfield under an overcast sky with text overlay describing the Zvelle Alatus campaign.

Zvelle 'Alatus' 2024 Ad Campaign 2024

Associated creatives

Elle AyoubZadeh
Elle AyoubZadehZvelle Creative Director
Daniel Harrison
Daniel HarrisonPhotographer

Tags

white vintage airplanevintage airplaneairplanewhite aircraftaircraft

Description

This image from the Zvelle Alatus 2024 ad campaign features a white vintage aircraft parked on an airfield tarmac under a dramatic, overcast sky with scattered clouds. Text overlays detail the campaign narrative by creative director Elle AyoubZadeh and photographer Daniel Harrison. The composition captures the rugged individualism of the aircraft against a muted horizon. Natural outdoor lighting highlights the metallic textures and contours of the plane's fuselage.

Style

Horizontal, Commercial, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Automotive

Color

Pure White (50%)
Charcoal (50%)

Background

Carpark

Context

Advertising Campaign