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BrandZara
ProjectBrand Identity
Zara Scenes brand identity title screen featuring bold white typography on a black background

Zara Brand Identity 2019

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design

Tags

zara scenes typographyzara sceneszara logotypography

Description

This graphic design piece presents the brand identity for Zara Scenes against a solid black background. Prominent white serif and sans-serif typography displays the Zara logo alongside the title SCENES. Additional small caps text details the project credits, noting styling starring Mica Arganaraz, identity by Daily Dialogue from September 2019, and a descriptive subtitle outlining the creative direction.

Style

Horizontal, Commercial, Monochrome

Techniques

Typography

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Black Seamless

Context

Advertising Campaign