Zara Brand Identity 2019

Description

Monochrome editorial portrait featuring model Mica Argañaraz for Zara's Brand Identity project. The composition pairs a stark black typographic block on the left with bold graphic messaging reading SCENES against a high-contrast portrait on the right. The subject wears dark, dramatic eye makeup and a glittering sequined top under a dark jacket, posed with hands framing her slicked-back hair. Lighting is sharp and directional, casting subtle shadows that accentuate facial structure and tactile garment textures.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Typography, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless, Education Building

Context

Advertising Campaign