Zara Brand Identity 2019

Description

This two-panel fashion campaign layout for Zara features striking black-and-white photography paired with bold uppercase typography. The left panel shows a model with dark curly hair wearing a tailored black blazer against a bright white background, with ZARA SCENES branding at the bottom. The right panel displays a model in a sequined black dress and chunky boots against a textured grey background, featuring the headline A NEW WAY TO TELL STORIES alongside Zara branding. The high-contrast monochrome aesthetic emphasizes strong lines, sculptural tailoring, and editorial minimalism.

Style

Editorial, Horizontal, Monochrome

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign