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BrandZara
ProjectBrand Identity
Model in black dress beside handwritten document page overlaid with bold black uppercase text SCENES

Zara Brand Identity 2019

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design

Tags

woman in black dressblack dresswomanhandwritten documentlined paper

Description

This graphic design piece for Zara features a split-screen composition pairing a handwritten document on lined paper with a full-length portrait of a model standing against a white backdrop. The model wears a long-sleeved black dress with a square neckline and strappy heels, styled with voluminous dark curly hair. Large bold black typography reading SCENES is superimposed across the foreground. The overall aesthetic is clean, high-contrast, and editorial.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Collage, Typography

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign