Zara Brand Identity 2019

Description

This brand identity image for Zara Scenes features model Mica Argañaraz against a neutral brown backdrop. The composition is split across two sides, showing a close-up portrait of the model wearing a dark textured shirt and black tie alongside editorial text elements. The typography includes repeated Zara Scenes branding with details of the shoot. The lighting is soft and directional, highlighting the model's features and dark layered hairstyle.

Style

Editorial, Horizontal, Desaturated, Clean

Techniques

Typography

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign