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  • ·Zara Scenes Brand Identity with Mica Argañaraz
BrandZara
ProjectBrand Identity
Model Mica Argañaraz in a dark ruffled blouse with bold eye makeup in a Zara Scenes campaign editorial shot in Los Angeles.

Zara Brand Identity 2019

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design

Tags

mica argañaraz

Description

This composite editorial spread from a Zara brand identity campaign features model Mica Argañaraz. The left panel is a close-up portrait highlighting her intense gaze, textured dark ruffled blouse, and dark, smoky eye makeup. The right panel presents a minimalist layout with the project title Scenes About Women, a full-body shot of the model in a sharp black suit, and informational text. The aesthetic is clean, sophisticated, and editorial, with a monochromatic color palette emphasizing contrasts between black garments and light background surfaces. The composition balances intimate portraiture with structured graphic design elements.

Style

Editorial, Commercial

Techniques

Live-action Technique, Soft Light

Industries

Luxury Fashion Houses