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Brand
Zara
ProjectATHLETICZ CLIMBING
Model Nicolas Yoshi wearing sunglasses and outdoor climbing gear with a heavy backpack and coiled rope in black and white.

Zara ATHLETICZ CLIMBING 2026

Associated creatives

James Brodribb
James BrodribbPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Ruben Vazquez
Ruben VazquezFashion Editor/Stylist
Nicolas Yoshi
Nicolas YoshiModel

Tags

nicolas yoshiman with climbing gearman wearing sunglassesman adjusting sunglassesathletic manasian manclimbing backpackcoiled climbing ropeclimbing ropeclimbing shoeslightweight windbreakersports sunglasses

Description

A striking black-and-white outdoor campaign image for Zara Athleticz Climbing photographed by James Brodribb with creative direction by Gorka Sorozabal. Model Nicolas Yoshi stands in profile wearing wrap-around athletic sunglasses and a lightweight hooded windbreaker, adjusting the frame with one hand. Over his shoulder hangs a heavily loaded trekking backpack outfitted with a coiled dynamic climbing rope and climbing shoes clipped via carabiners. Fashion editor and stylist Ruben Vazquez arranges the technical mountaineering apparel against an open, high-key overcast sky.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Off-White (50%)
Off-Black (50%)

Background

Overcast Sky

Context

Advertising Campaign