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Three cream-colored Bastét toothpaste boxes arranged in an architectural stack against a neutral backdrop.

the beauty counter Brand Identity 2026

About

Three cream-colored packaging boxes for Bastét high-performance toothpaste are arranged in a geometric composition against a warm neutral studio backdrop. One box stands vertically on the left, a second rests horizontally along the base, and the third leans diagonally across the structure. Each package features black serif typography displaying the brand name Bastét, enclosed within precise borders alongside a pale mint green hexagonal emblem denoting the nano-hydroxyapatite formula. The lighting is soft and diffused, casting subtle shadows across the smooth matte paperboard surfaces.

Brand

the beauty counter

Project

the beauty counter Brand Identity 2026

Keywords

toothpaste packagingtoothpaste boxesbastet toothpasteproduct packagingpaperboard boxcosmetic packagingcream packaging box

Credits

Wedge
Design

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light

Background

Coloured Seamless

Context

E-commerce / Product
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