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Silver Bastét toothpaste tube balanced across the pointed toe of a textured camel pump against a dark split background.

the beauty counter Brand Identity 2026

About

A close-up studio still life captures a silver Bastét high-performance toothpaste tube balanced atop the pointed toe of a textured camel-toned pump. The shoe features a fine, short-hair texture and an open vamp, positioned vertically in the frame. The metallic aluminum tube rests horizontally across the apex of the toe, printed with black typography and an hexagonal seal. The composition is set against a dual-toned background split between solid black and deep burgundy.

Brand

the beauty counter

Project

the beauty counter Brand Identity 2026

Keywords

silver toothpaste tubetoothpaste tubepointed toe pumpcamel pumptextured heelcosmetic packagingaluminum tube packaging

Credits

Wedge
Design

Styles

VerticalCommercialMinimalistGraphic

Techniques

Soft Light

Industries

Cosmetics

Context

Advertising Campaign
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