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Brand
the beauty counter
ProjectBrand Identity
Black serif typography reading 'Designed For Human Systems' printed across a folded off-white paper panel.

the beauty counter Brand Identity 2026

Associated creatives

Wedge
WedgeDesign

Tags

serif typographytypographyblack serif textbrand manifesto textfolded paper printfolded paperprinted poster

Description

A minimalist brand identity print layout designed by Wedge for The Beauty Counter. Prominently centered across the off-white folded paper surface is the headline 'DESIGNED FOR HUMAN SYSTEMS' set in a high-contrast black serif typeface. Below the headline, a supporting manifesto statement is typeset in a clean, small-scale uppercase sans-serif font. Subtle horizontal and vertical fold creases segment the paper backdrop into a geometric grid, emphasizing tactile editorial print design.