Brandthe beauty counter
ProjectBrand Identity

the beauty counter Brand Identity 2026
Associated creatives
Tags
Description
A graphic design layout created by Wedge for the Bastét brand identity project. The composition centers on a light green hexagonal badge containing the monogram 'nHA' surrounded by bilingual English and French descriptor words including 'NATURALLY', 'NATURELLEMENT', 'PROTECT', and 'RENFORCE'. Positioned at the top is the text 'NANO HYDROXYAPATITE' in a clean sans-serif typeface, while the brand name 'BASTÉT' is anchored at the bottom in an elegant, high-contrast serif font. The graphic is enclosed within a fine black border on a stark white field.
Style
Vertical, Minimalist, Graphic
Techniques
Typography, Vector
Industries
Cosmetics
Color
Mint (50%)
Jet Black (50%)
Background
White Seamless, Residential Building