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Silver Bastét toothpaste tubes and white branded packaging boxes arranged on a pale neutral surface.

the beauty counter Brand Identity 2026

About

An organized studio still life showcases multiple metallic silver tubes and off-white boxes for Bastét high-performance French mint toothpaste. Designed by Wedge, the clean packaging system features refined black typography, a pale green hexagonal logo seal, and black screw caps. The items are arranged rhythmically across a warm neutral ground under soft, diffused studio lighting.

Brand

the beauty counter

Project

the beauty counter Brand Identity 2026

Keywords

bastet toothpastebastettoothpaste packagingsilver toothpaste tubetoothpaste tubecosmetic tubepackaging design

Credits

Wedge
Design

Styles

VerticalCommercialCleanMinimalist

Techniques

TypographySoft Light

Industries

Cosmetics

Background

White Seamless

Context

E-commerce / Product
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