the beauty counter Brand Identity 2026

Description

An organized studio still life showcases multiple metallic silver tubes and off-white boxes for Bastét high-performance French mint toothpaste. Designed by Wedge, the clean packaging system features refined black typography, a pale green hexagonal logo seal, and black screw caps. The items are arranged rhythmically across a warm neutral ground under soft, diffused studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Cosmetics

Color

Background

White Seamless

Context

E-commerce / Product