Logo
  • Home
  • ·Media
  • ·Bastet Toothpaste Packaging & Brand Identity by Wedge
Brand design layout featuring a silver Bastet toothpaste tube and toothbrush above bold typography reading Renewal Through Ritual.

the beauty counter Brand Identity 2026

About

A clean editorial brand identity and packaging layout designed by Wedge for Bastet oral care. The composition centers on an inset photograph showing a metallic silver tube of Bastet toothpaste standing beside a minimalist toothbrush and product box featuring a green nano-hydroxyapatite emblem. Structured black typography frames the image with directional headings and headline text reading Renewal Through Ritual above an informational body copy block on a crisp white ground.

Brand

the beauty counter

Project

the beauty counter Brand Identity 2026

Keywords

toothpaste tubesilver toothpaste tubebastet toothpasteoral care tubetoothbrushminimalist toothbrushtoothpaste packagingproduct box

Credits

Wedge
Design

Styles

VerticalCommercialCleanGraphic

Techniques

Typography

Industries

Cosmetics

Background

White Seamless
Residential Building

Context

Advertising Campaign
Similar media
White perfume bottle with red text held upside down against a dark reflective background by Sara Zanoni
Skincare product bottle on pale green background with white typography stating we are nature
A completely black image frame with no visible subjects, objects, or details.
Solid black frame with no visible content or detail
Close-up macro shot of lips parted showing teeth while a lip gloss applicator applies product
Crinkled white pouch packaging for Vegan Milk product on a grainy white background with typography and a barcode.
Close-up of a hand with dark red manicured nails holding a small skincare vial on a white tiled surface.
Monochrome portrait of a woman with short blonde hair wearing a white tank top framed by repeated serif text on a white background
Close-up macro shot of a person smiling with red lipstick and white teeth, overlaid with text reading #SAVED and smaller inset photos.
Close-up portrait of a woman peering through lush green foliage for the Oroton Spring campaign, shot by Georges Antoni.
Flatlay still life on wooden table with straw hat, raw milk, fresh herbs, eggs on marble slab, and a magazine.
Close-up profile of a woman with curly hair wearing a mushroom earring and white tank top in a monochrome editorial portrait.
From the same project