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Brandthe beauty counter
ProjectBrand Identity
Brand design layout featuring a silver Bastet toothpaste tube and toothbrush above bold typography reading Renewal Through Ritual.

the beauty counter Brand Identity 2026

Associated creatives

Wedge
WedgeDesign

Tags

toothpaste tubesilver toothpaste tubebastet toothpasteoral care tubetoothbrushminimalist toothbrushtoothpaste packagingproduct box

Description

A clean editorial brand identity and packaging layout designed by Wedge for Bastet oral care. The composition centers on an inset photograph showing a metallic silver tube of Bastet toothpaste standing beside a minimalist toothbrush and product box featuring a green nano-hydroxyapatite emblem. Structured black typography frames the image with directional headings and headline text reading Renewal Through Ritual above an informational body copy block on a crisp white ground.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography

Industries

Cosmetics

Color

Silver (50%)
Pure White (30%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign