the beauty counter Brand Identity 2026

Description

A clean editorial brand identity and packaging layout designed by Wedge for Bastet oral care. The composition centers on an inset photograph showing a metallic silver tube of Bastet toothpaste standing beside a minimalist toothbrush and product box featuring a green nano-hydroxyapatite emblem. Structured black typography frames the image with directional headings and headline text reading Renewal Through Ritual above an informational body copy block on a crisp white ground.