Wagon Wheel Brand Identity 2018

Description

This close-up product shot highlights a sculptural circular wooden object featuring a geometric grid cutout pattern. The piece is constructed from multiple stacked layers of dark charcoal and natural brown wood, revealing visible stacked grain textures along the edges and cutouts. Soft, natural lighting falls evenly across the surface, emphasizing the tactile material qualities and precise depth of the layers. The object rests against a neutral, light-colored textured background. Designed by Perky Bros as part of the brand identity project for Wagon Wheel.

Style

Horizontal, Commercial, Tactile, Minimalist

Techniques

Ceramics / sculpture

Color

Background

Paper Texture

Context

Advertising Campaign, Brand Film / Corporate Video