Brand
ProjectBrand Identity

Vow Brand Identity 2024
Associated creatives
Tags
Description
An outdoor billboard installation displays a surreal food collage for Vow brand identity. The billboard features a large yellow backdrop with typography at the top and the Vow logo in the lower right corner. A central framed collage section combines elements of plates of food, human hands interacting with landscape scenes, skies, trees, and scientific equipment. Handwritten style annotations appear next to hand-drawn arrows pointing towards the collage details. The entire advertising structure is mounted on a rough grey concrete wall and floor, illuminated by overhead linear fluorescent tube fixtures.