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ProjectBrand Identity
Billboard displaying a collage advertising Vow brand identity against a concrete wall under tube lighting

Brand Identity 2024

Associated creatives

Accompany
AccompanyGraphic Design
Dave Wheeler
Dave WheelerPhotography
Jake Bonin
Jake BoninWeb Development
Danilo Brandão
Danilo BrandãoCollage Artist

Tags

vow brand identity billboardvow billboardbrand identity billboardbillboard advertisingfood collagesurreal food collage

Description

An outdoor billboard installation displays a surreal food collage for Vow brand identity. The billboard features a large yellow backdrop with typography at the top and the Vow logo in the lower right corner. A central framed collage section combines elements of plates of food, human hands interacting with landscape scenes, skies, trees, and scientific equipment. Handwritten style annotations appear next to hand-drawn arrows pointing towards the collage details. The entire advertising structure is mounted on a rough grey concrete wall and floor, illuminated by overhead linear fluorescent tube fixtures.

Style

Artistic, Horizontal, Warm, Graphic

Techniques

Collage

Industries

CPG / Packaged Food

Color

Mustard (60%)
Jet Black (30%)
Medium Grey (10%)

Background

Concrete Texture

Context

Out of Home (OOH)