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Billboard displaying a collage advertising Vow brand identity against a concrete wall under tube lighting

Vow Brand Identity 2024

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Description

An outdoor billboard installation displays a surreal food collage for Vow brand identity. The billboard features a large yellow backdrop with typography at the top and the Vow logo in the lower right corner. A central framed collage section combines elements of plates of food, human hands interacting with landscape scenes, skies, trees, and scientific equipment. Handwritten style annotations appear next to hand-drawn arrows pointing towards the collage details. The entire advertising structure is mounted on a rough grey concrete wall and floor, illuminated by overhead linear fluorescent tube fixtures.