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  • ·Versace La Vacanza Summer 2024 Campaign Editorial
BrandVersace
Project"La Vacanza" Summer 2024 Ad Campaign
Man wearing a patterned shirt with marine motifs looking away against a clear blue sky background

Versace "La Vacanza" Summer 2024 Ad Campaign 2024

Associated creatives

Donatella Versace
Donatella VersaceVersace Creative Director
Jo Fetto
Jo FettoPhotographer
Lorenzo Iandelli
Lorenzo IandelliGraphics
Anthi Fakidari and Aivita Mūze
Anthi Fakidari and Aivita MūzeModels

Tags

man in patterned shirtpatterned shirtman looking awayman profileblack manmarine motif shirtseashell shirtcoral print shirt

Description

This vertical campaign image for the Versace La Vacanza Summer 2024 collection features a man photographed from behind and looking to the side. He wears a light-coloured button-down shirt adorned with prominent red coral, starfish, and seashell prints. The background is a clear blue sky, overlaid with red stamped graphic elements resembling postal cancellations at the top. Natural sunlight illuminates the scene, highlighting the detailed marine patterns on the fabric and the subject's profile. Photography by Jo Fetto with graphics by Lorenzo Iandelli.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light, Emboss & Deboss

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Crimson (50%)

Background

Clear Sky

Context

Advertising Campaign