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  • ·Versace La Vacanza Summer 2024 Campaign Editorial
BrandVersace
Project"La Vacanza" Summer 2024 Ad Campaign
Two models descending stone outdoor steps in patterned summer clothing for Versace La Vacanza ad campaign

Versace "La Vacanza" Summer 2024 Ad Campaign 2024

Associated creatives

Donatella Versace
Donatella VersaceVersace Creative Director
Jo Fetto
Jo FettoPhotographer
Lorenzo Iandelli
Lorenzo IandelliGraphics
Anthi Fakidari and Aivita Mūze
Anthi Fakidari and Aivita MūzeModels

Tags

two female modelsfemale modelsmodels descending stepspatterned resort wearsummer campaign apparel

Description

This editorial image for the Versace La Vacanza Summer 2024 ad campaign features two female models walking down weathered stone outdoor steps surrounded by lush greenery and stone walls. The model on the left wears a matching patterned long-sleeve top and skirt set, while the model on the right adjusts her footwear while carrying a structured handbag. The scene is captured with natural lighting and features hand-drawn typographic elements framing the borders. The composition highlights sophisticated resort wear within an authentic outdoor architectural setting.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Blush (50%)
Beige (30%)

Background

Street

Context

Advertising Campaign