Versace "La Vacanza" Summer 2024 Ad Campaign 2024

Description

This image from the Versace La Vacanza Summer 2024 advertising campaign features a model walking outdoors at night. The model wears a light-colored mini dress, clear high heels, and carries a white handbag. The composition captures motion blur, highlighting the walking action against a dark background with lush foliage. Hand-drawn white line graphics of a table, two chairs, and handwritten text reading you and me and our summer Versace 2024 are overlaid in the lower right portion of the frame. The campaign was photographed by Jo Fetto with creative direction by Donatella Versace, and graphics by Lorenzo Iandelli.

Style

Editorial, Vertical, Gritty, 1980s

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign