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  • ·Versace La Vacanza Summer 2024 campaign editorial
BrandVersace
Project"La Vacanza" Summer 2024 Ad Campaign
A man and a woman walking side by side outdoors near a stone wall with lush green tropical foliage and a building in the background.

Versace "La Vacanza" Summer 2024 Ad Campaign 2024

Associated creatives

Donatella Versace
Donatella VersaceVersace Creative Director
Jo Fetto
Jo FettoPhotographer
Lorenzo Iandelli
Lorenzo IandelliGraphics
Anthi Fakidari and Aivita Mūze
Anthi Fakidari and Aivita MūzeModels

Tags

two models walkingman and woman walkingman walkingwoman walkingtwo modelsman in matching shirt and shortsmatching shirt and shortswoman in white shirt dresswhite shirt dress

Description

This image for the Versace La Vacanza Summer 2024 advertising campaign captures a man and a woman walking along an outdoor path. The man wears a short-sleeved button-down shirt and matching shorts with a blue marine-inspired motif, paired with light slip-on shoes. The woman wears a crisp white belted shirt dress with subtle embroidery and light-coloured heels. They walk past a weathered stone wall with large, vibrant green tropical leaves and a building facade behind them. In the foreground, handwritten white typography overlays the lower section of the frame. The campaign was styled under Donatella Versace, photographed by Jo Fetto, with graphics by Lorenzo Iandelli, featuring models Anthi Fakidari and Aivita Mūze.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Cobalt (50%)

Background

Street

Context

Advertising Campaign