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BrandVersace
Project"La Vacanza" Summer 2024 Ad Campaign
Man wearing a grey double-breasted suit and white Versace tank top seated against a white background.

Versace "La Vacanza" Summer 2024 Ad Campaign 2024

Associated creatives

Donatella Versace
Donatella VersaceVersace Creative Director
Jo Fetto
Jo FettoPhotographer
Lorenzo Iandelli
Lorenzo IandelliGraphics
Anthi Fakidari and Aivita Mūze
Anthi Fakidari and Aivita MūzeModels

Tags

man in grey suitgrey suitman sittingversace tank topwhite tank topdouble breasted suitgrey blazergrey trousers

Description

A campaign portrait for the Versace La Vacanza Summer 2024 collection features a young man with dark hair seated cross-legged on a seamless white studio floor. He wears a tailored grey double-breasted suit over a white tank top bearing the Versace logo across the chest. His accessories include a slim black belt, a silver chain necklace, and a small earring. The clean studio lighting creates soft shadows against the plain white backdrop, highlighting the structured tailoring and fabrics of the garments.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Medium Grey (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign