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Brand
Uniqlo
ProjectUniqlo S/S 26 Campaign
Model Jiayun Xie wearing a white shirt and holding a tan crossbody bag for Uniqlo S/S 26 campaign.

Uniqlo Uniqlo S/S 26 Campaign 2026

Associated creatives

Christophe Lemaire
Christophe LemaireDesigner
Sarah-Linh Tran
Sarah-Linh TranDesigner
Phil Engelhardt
Phil EngelhardtPhotographer
Sarah-Linh Tran
Sarah-Linh TranFashion Editor/Stylist
Tom Wright
Tom WrightHair Stylist
Carole Colombani
Carole ColombaniMakeup Artist
Julia Lange
Julia LangeCasting Director
Jiayun Xie
Jiayun XieModel

Tags

woman wearing white shirtwhite shirtwomantan crossbody bagcrossbody bagtan bag

Description

This image from the Uniqlo S/S 26 campaign features model Jiayun Xie posing against a seamless white studio background. She wears a light-coloured button-up shirt and is captured handling a prominent tan crossbody bag with dark straps. The lighting is clean and soft, accentuating the textures of the apparel and accessories. Photography is by Phil Engelhardt, with styling and design contributions by Christophe Lemaire and Sarah-Linh Tran.