Uniqlo S/S 26 Campaign 2026

Description

This image from the Uniqlo S/S 26 campaign features model Jiayun Xie posing against a seamless white studio background. She wears a light-coloured button-up shirt and is captured handling a prominent tan crossbody bag with dark straps. The lighting is clean and soft, accentuating the textures of the apparel and accessories. Photography is by Phil Engelhardt, with styling and design contributions by Christophe Lemaire and Sarah-Linh Tran.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign