Mark Demott, Creative Director, Los Angeles

Description

This fashion editorial image features a model posing against a clean, pale background with superimposed graphic text reading what are you wearing this summer and SUMMER. The subject wears an unbuttoned white shirt layered over a dark brown top, paired with wide-leg brown trousers and black sandals. Accessories include tortoiseshell sunglasses and a small crossbody bag with printed text. The lighting is bright and even, highlighting the clean textures of the cotton and linen garments. Directed by Creative Director Mark Demott in Los Angeles.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign