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Brand
Uniqlo
ProjectUniqlo S/S 26 Campaign
Model wearing white shirt adjusting a brown shoulder bag against a plain background

Uniqlo Uniqlo S/S 26 Campaign 2026

Associated creatives

Christophe Lemaire
Christophe LemaireDesigner
Sarah-Linh Tran
Sarah-Linh TranDesigner
Phil Engelhardt
Phil EngelhardtPhotographer
Sarah-Linh Tran
Sarah-Linh TranFashion Editor/Stylist
Tom Wright
Tom WrightHair Stylist
Carole Colombani
Carole ColombaniMakeup Artist
Julia Lange
Julia LangeCasting Director
Jiayun Xie
Jiayun XieModel

Tags

woman wearing white shirt adjusting brown bagwoman wearing white shirtbrown shoulder bagwhite shirtbrown bagshoulder bagasian womanwoman

Description

This fashion campaign portrait for Uniqlo features a model wearing a loose white button-up shirt and adjusting a prominent brown shoulder bag with a black strap. The composition is captured against a clean, neutral white background with soft, even studio lighting that highlights the textures of the fabric and leather. The model has dark hair styled straight and poses in a natural, candid moment. Photography is by Phil Engelhardt with styling by Sarah-Linh Tran.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (50%)
Caramel (50%)

Background

White Seamless

Context

Advertising Campaign