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Model wearing a white shirt and shoulder bag standing against a white seamless background

Uniqlo Uniqlo S/S 26 Campaign 2026

Associated creatives

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Description

This fashion editorial image for the Uniqlo S/S 26 campaign features model Jiayun Xie posing against a clean white seamless studio backdrop. The subject wears an oversized white button-down shirt and light trousers, carrying a shoulder bag with a prominent black strap. Natural light illuminates the scene, highlighting the clean minimalist composition and neutral color palette. The shoot was styled by Sarah-Linh Tran with hair by Tom Wright and makeup by Carole Colombani.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Medium Grey (30%)
Caramel (20%)

Background

White Seamless

Context

Advertising Campaign