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Brand
Uniqlo
ProjectUniqlo S/S 26 Campaign
Model wearing a white shirt and shoulder bag standing against a white seamless background

Uniqlo Uniqlo S/S 26 Campaign 2026

Associated creatives

Christophe Lemaire
Christophe LemaireDesigner
Sarah-Linh Tran
Sarah-Linh TranDesigner
Phil Engelhardt
Phil EngelhardtPhotographer
Sarah-Linh Tran
Sarah-Linh TranFashion Editor/Stylist
Tom Wright
Tom WrightHair Stylist
Carole Colombani
Carole ColombaniMakeup Artist
Julia Lange
Julia LangeCasting Director
Jiayun Xie
Jiayun XieModel

Tags

woman wearing white shirtwhite shirtwomanshoulder bagbag

Description

This fashion editorial image for the Uniqlo S/S 26 campaign features model Jiayun Xie posing against a clean white seamless studio backdrop. The subject wears an oversized white button-down shirt and light trousers, carrying a shoulder bag with a prominent black strap. Natural light illuminates the scene, highlighting the clean minimalist composition and neutral color palette. The shoot was styled by Sarah-Linh Tran with hair by Tom Wright and makeup by Carole Colombani.