Uniqlo Uniqlo S/S 26 Campaign 2026

Description

Captured by photographer Phil Engelhardt for the Uniqlo S/S 26 campaign, model Jiayun Xie is seen walking outdoors against a concrete pavement background. She wears a brown zip jacket layered over a purple top, paired with khaki trousers and a dark backpack slung over her shoulder. The image features clean natural daylight and an editorial composition styled by Sarah-Linh Tran, with hair by Tom Wright and makeup by Carole Colombani.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign