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  • ·Yu Mei SS 23 coastal fashion campaign by Justin Woo
Brand
ProjectSs 23
Model standing on a coastal rock holding a tan leather shoulder bag wearing an oversized blue blazer and beige trousers

Yu Mei Ss 23 2023

Associated creatives

Tags

Description

This fashion campaign image for Yu Mei SS 23 features a model standing outdoors on a coastal rock formation with the ocean visible in the background. The model wears an oversized light blue blazer, beige trousers, and carries a structured tan leather shoulder bag. Natural sunlight illuminates the scene, highlighting the textures of the sand, sea foam, and clothing. The composition captures an outdoor lifestyle aesthetic along a scenic shoreline.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Caramel (30%)
Beige (40%)
Sky Blue (30%)

Background

Sandy Beach

Context

Advertising Campaign