BrandThe Swaddle
ProjectBrand Identity

The Swaddle Brand Identity 2024
Associated creatives
Tags
Description
This image showcases a brand identity project for The Swaddle featuring three distinct poster designs mounted side by side on a grey concrete wall outdoors. The left poster displays a large halftone human eye above a solid red block with bold typography. The center poster features dense repeating text patterns with large overlaid words. The right poster presents a dark minimalist layout with centered text. The entire display is captured in daylight with clean composition and sharp graphic contrast.
Style
Horizontal, Commercial, Minimalist, Graphic
Techniques
Typography
Industries
Digital Media & Publishers
Color
Jet Black (50%)
Crimson (30%)
Pure White (20%)
Background
Concrete Texture
Context
Advertising Campaign, Out of Home (OOH)