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The Swaddle

Brand Identity
Brand
The Swaddle
ProjectBrand Identity
Date

Oct 2024

Description

The Swaddle brand identity project by Nightjar establishes a cohesive visual language for the digital publisher. The system leans into a clean, minimalist aesthetic that prioritizes typographic hierarchy and structured grid layouts across both print and digital assets. The identity leverages distinct graphic design elements, including custom serif letterforms and rhythmic typographic patterns. Editorial applications for the web feature bold mastheads paired with high-contrast photographic modules, while print collateral utilizes stark, minimalist compositions against industrial textures. Motion graphics integration further defines the brand, employing precise vector construction to build out its digital presence.

Style

Horizontal, Commercial, Minimalist, Clean

Techniques

Typography

Industries

Digital Media & Publishers

Color
Jet Black
Pure White

Associated creatives

Nightjar
NightjarGraphic Design
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