The Swaddle: Brand Identity
Brand
Date
Oct 2024
Description
The Swaddle’s brand identity project, led by Nightjar, establishes a contemporary visual system for digital publishing. The project utilizes a minimalist design language characterized by sharp graphic contrast, custom typography, and a structured modular layout that prioritizes editorial hierarchy across print and digital touchpoints. The execution leans into a clean, modern aesthetic, incorporating vector construction lines and rhythmic typographic patterns. By balancing bold serif letterforms with atmospheric photography and intentional negative space, the identity provides a versatile framework for editorial content and digital interface applications.
Style
Horizontal, Commercial, Minimalist, Clean
Techniques
Typography
Industries
Color
Jet Black
Pure White
Associated creatives
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