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ProjectBrand Identity
Close-up overhead view of restaurant menus and stationery with pastel mint green and orange covers on a cream surface

Brand Identity 2020

Associated creatives

Oddity
OddityGraphic Design

Tags

restaurant menu designmenu designrestaurant menumenustationery layoutstationery

Description

An overhead view displays a collection of restaurant menus and stationery items arranged on a light-colored surface. The composition features items with sage green, pale pink, and vibrant orange covers, showcasing clean typography and minimalist layout design. A booklet for The Drawing Room sits alongside layered menu inserts with clear section dividers. The studio lighting creates soft shadows and highlights the various paper textures and metallic gold foil details. This graphic design project was created by Oddity for The St. Regis Hong Kong brand identity.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Sage (40%)
Beige (40%)
Burnt Orange (20%)

Background

Paper Texture

Context

Advertising Campaign, Website / Web