The St. Regis Hong Kong Brand Identity 2020

Description

This minimalist product shot showcases brand identity packaging for The St. Regis Hong Kong, designed by Oddity. A rectangular grey box featuring intricate gold embossed line art and sunburst motifs rests on a striking diagonal background split into green and bright orange sections. Hard lighting creates a sharp, dramatic shadow to the right of the packaging, emphasizing its clean edges and dimensional surface relief. The typography on the box reads The Drawing Room, rendered in an elegant metallic gold debossed finish.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Low-key / chiaroscuro, Emboss & Deboss

Color

Background

Gradient

Context

E-commerce / Product